Events

June 25-27, 2022
IECSC-Las Vegas
Las Vegas Convention Center
The largest spa and wellness event of the year!

Sunday,  June 25, 10:00-11:15 am Are Promotions Killing Your Profit? Co-presented with Monte Zwang, Wellness Capital Management     
Client and Retail Growth Education 
Description: There is no such thing as a bad promotion-right? Actually, without planning out the marketing, branding and financial impact of a service, retail or membership promotion you can actually find yourself losing money as you expend valuable time, resources and energy! This presentation guides you through how to successfully map out a winning promotion from concept to completion.
We’ll cover:

• The pillars of a successful promotion
• Timing
• Calculating costs and ROI
• Financially profitable promotion tips
• What results are you expecting? Are these reasonable? Marketing dollars and cents (sense)
• Marketing tips

Sunday, June 25, 11:45 am-1:00pm    It's All About the Bod!
Medical Spa Education Track
Description: 
The growth has been dramatic in the last few years for body related services. From low-tech to high tech devices and treatments, the demand for body treatments has grown year over year with an estimated 8% annual growth. With this level of demand not expected to decrease, where are the best opportunities to integrate or expand your services and monetize your investment? This session will review the driving forces for market growth, market demographics, and the most popular services from weight loss and fitness to medical interventions such as body contouring using radio frequency, lasers and cryolipolysis. In addition, we will cover some potential scope of practice considerations, retail product support and marketing ideas.

October 15-16, 2023 
IECSC-Florida
Palm Beach County Convention Center
West Palm Beach