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Upcoming Events, Seminars, Workshops and Trade Shows
Patti Biro will be "On the Road" at these great events and shows.
 We offer innovative presentations tailored for your audience.
  • Keynote Lectures
  • On site workshops and seminars
  • Webinars
  • In Services and Customized Training
  • Conference and Association Meetings

    Contact us if you would like to invite Patti to speak at your next event, meeting or trade show.
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2019 Events
Mark your calendar to join me for exciting seminars, retail visual merchandising installations, walking tours and more!
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Watch Now on YouTube!
 
Free Webinar sponsored by UCI Division of Continuing Education 

 
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 Spa and Wellness Management Certificate Program
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2019Schedule
January 2019 
Creativation  University 
Phoenix, AZ:  Phoenix Convention Center
Friday – January 18, 2019
10:00-11:00 AM
Gifting Trends in the Age of Retail Experiences for  the Creative Industry 
3:00 PM-4:00 PM
Red Letter Days: The Ticket for Boosting Retail Sales, Foot Traffic and Fun!
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by Association For Creative Industries
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Las Vegas Market, Las Vegas, NV
Tuesday January 29, 2019 | 09:00AM - 10:30AM
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Start your Market day off right with hot breakfast! Join roundtable discussions by topic or store type. Come and go, circulate around to tables of interest, arrive late, leave early. Ask burning questions of your retail community and gain insightful advice from talented subject matter experts. Exchange best practices, explore solutions to your toughest challenges and network with fellow buyers. Existing and prospective association buyer members are welcome. RSVP now to attend!
February 2019
NYNOW
New York -Jacob Javits Center 
Sunday, February 03, 2019: 12:00 PM - 1:00 PM​- NYC
Monday, February 04, 2019: 12:00 PM - 1:00 PM
Monday, February 04, 2019: 3:00 PM - 4:00 PM
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March 2019
IECSC- New York-Javits Center
Sunday, March 10 • 11:30 AM- 2:45 PM
The Art of Intake: Co-Presented with Elizabeth McRae, MD
 
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Course Description:The statistics speak for themselves - 80% of a medical spa’s revenue comes from 20% of the existing guests. It simply costs more to acquire one new guest than to create lifetime value with the guests you already have. The quality and the level of hospitality in your intake process is one important aspect of turning a potential new guest into a lifetime fan. Intake is both an art and a science and the truth is that the process begins long before you meet for the first time. This session walks you through best practices in creating an intake process that increases consultation conversions and sets the stage for a long-term relationship through engagement, education and motivation.
This class is part of the Medical Spa Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335
IECSC- New York-Javits Center
Monday, March 11 • 11:30 AM-12:45 PM
Make Guest Retention Your Daily Intention
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Course Description: From the moment a new guest walks through the door or makes a phone call you should be ready to ignite your retention strategy. The old adage of “it costs more to obtain one new guest than to retain a current one” has never been truer. With competition increasing across all spa and wellness channels the pressure to hold on to every guest directly impacts your bottom line. We will cover strategies that work to engage and retain guests, how to implement them and the roles and responsibilities of staff members. Think lifetime value-not just a single appointment.
  • Rewarding customer feedback
  • Proactive retail replenishment
  • Memberships
  • Loyalty programs
  • Special events
  • Follow up
  • Sampling program
Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour. Patti Biro is an approved provider recognized by the TX TDLR.

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

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Patti Biro and Associates

P.O. Box 2994
Fredericksburg, TX 78624
(760) 712-7385

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